Author Archives: Wanda Wang

About Wanda Wang

Label bank Co., Ltd. Regulatory inspections and Consulting Research staff Born in Taiwan. Specializing in nutrition, she is mainly engaged in research work on ingredients and additives to be exported from Japan to overseas, as well as managing databases for legal search systems, such as nutrients and labeling standards in various countries.

Guidance on how to label plant-based egg-like products (plant-based alternatives to egg products) in Canada

Following the results of a public consultation that ran from 29 July 2024 to 28 October 2024, the Canadian Food Inspection Agency (CFIA) proposed a guidance on 29 October 2024 regarding how plant-based foods (alternatives to egg products) should be labelled in Canada.

Guidance overview

This guidance only covers plant-based egg substitutes that do not meet the definition of processed egg products in the Safe Food for Canadians Regulations or the ingredient criteria for egg products in the Food and Drug Regulations (FDR). The labelling rules for other plant-based foods, including simulated meat and simulated poultry products as revised in October 2023, products that imitate whole eggs made from liquid, dried or frozen egg white as set out in Food and Drug Regulations B.22.032, and the ingredients and nutritional content comprising plant-based egg-like products are not covered in this guidance.

The labelling requirements for plant-based egg products must, in principle, comply with the Industry Labelling Tool and allow for the differentiation of foods that do not meet the compositional criteria of the Food and Drug Regulations and foods that do not have individual food standards (non-standardized products). All the items on food labels or in advertisements contribute to the overall impression created about a product to determine whether or not the plant-based alternative to egg products may be misleading, such as:
– the common name
– claims and statements
– list of ingredients
– images (pictures, vignettes and logos)
– how the product appears or is represented (including packaging).

Therefore, to avoid misleading labels, it is important that labels provide information on what the product is and clearly indicate to consumers that the product is not an egg product. Reference examples of what constitutes misleading labelling are given below.

Soybean protein liquid egg product in packaging just like liquid egg product (misleading example):

Items on the labelReasons for misleading labeling
The common name “plant-based liquid egg product” with the term “plant-based” presented in very small font above the term “liquid egg product”-The term “liquid egg product” is more prominent than “plant-based” which could lead to confusion about the true nature of the food.
-The term “plant-based” in the common name is vague and does not provide sufficient information for the consumer to know what the food precisely is.
“Omelette” statement-An “omelette” statement can refer to how the product can be prepared.
-The “omelette” statement, along with the common name, does not provide enough information for the consumer to know what the food precisely is.
Image of a farmWhen viewed along with the common name and the “omelette” statement, the image of the farm could be interpreted as a farm where chickens were raised to produce the product.

Soybean protein liquid egg product in packaging just like liquid egg product (non-misleading example):

Items on the labelReasons for non-misleading labeling
The common name “soybean protein liquid egg product” is prominently displayed, legible and uses the same font size for all 4 wordsThe common name “soybean protein liquid egg product” accurately describes what the food precisely is and is easily visible and equally prominent.
“Contains no eggs” claimThe claim provides complementary information to clarify that the product is not egg-based.
Image of an omeletteThe image provides a visual about how the product could look when prepared. Image of an omelette.

In addition, nutritional information may mislead consumers by emphasizing differences or similarities with egg products, such as ‘contains 30% less fat than chicken eggs’, and it is necessary to ensure that the requirements for Comparative nutrient content claims are met when considering such labelling. When making fine prints such as ‘contains no eggs’, close attention must also be paid to the provisions on allergen labelling and precautionary allergen labelling.

The future of plant-based food labelling in Japan and the rest of the world

Following the US and the EU, as the world’s attention increasingly focuses on labelling methods for plant-based foods, some countries have already established standards, but many countries continue to hold discussions with the food industry, consumers and others on voluntary nutrition labelling and nutritional claims, while maintaining the framework of existing laws and regulations. In Japan, the Q&As on the labelling of plant-based foodstuffs (Japanese) (e.g., ‘egg-like ingredients’ should be noted on allergen labels) was published in 2021, and the Japanese Agricultural Standards for Soya Meat Foods (Japanese) have been established and efforts are being made to prevent misidentification of allergen labels by promoting standardization. It is advisable to be prepared to flexibly take the necessary measures when exporting plant-based products. It is recommended to continue to pay attention to trends in the definition and regulation of plant-based food products in any country you might sell your products in.


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Research Services on Ingredients & Food Labeling -For the Japanese Market-
We verify the conformity of ingredients and additives with the standards for use in Japan based on specifications such as formulation lists. We also verify the conformity of the proposed labeling of ingredient names, nutrients, etc. with the labeling standards based on specifications such as formulation lists.

New rules on ads for “less healthy” food and drink products in the UK

The Advertising Standards Authority Ltd. (ASA) announced new regulation in response to the results of the consultation conducted from the 13th Dec, 2023 to the 7th February, 2024. The new rules will prohibit ads for identifiable less healthy products*1 from being included in Ofcom*2-regulated TV services and on-demand program services (ODPS) between 5:30am and 9:00pm, and from being placed in paid-for space in online media at any time.

*1a subset of products classified as high fat, salt or sugar (“HFSS”)
*2Ofcom (Office of Communications Standards) is the regulator for the communications services in the UK

Overview of new rules on ads

Assessment is implemented according to Nutrient Profiling Technical Guidance published in 2011 by Department of Health.
The model uses a simple scoring system where points are allocated on the basis of the nutrient content of 100g of a food or drink. Points are awarded for ‘A’ nutrients (energy, saturated fat, total sugar and sodium), and for ‘C’ nutrients (fruit, vegetables and nut content, fibre and protein). The score for ‘C’ nutrients is then subtracted from the score for ‘A’ nutrients to give the final nutrient profile score.
Foods scoring 4 or more points, and drinks scoring 1 or more points, are classified as ‘less healthy’ and are subject to Ofcom’s controls on the advertising of foods to children on TV.

In 2007, Ofcom introduced broadcasting restrictions to significantly reduce the exposure of children to television advertising of HFSS. In 2022, the UK government announced a one-year delay in introducing regulations requiring additional restrictions on advertising for certain food and beverage products, alongside amendments to the Communications Act 2003.

Based on the result of the Consultation Implementing further restrictions on advertising for “less healthy” food and drink products restrictions,
HFSS product ads are not permitted to appear in media; 
– specifically for under-16s (for example, a children’s magazine or on a website aimed at children); or 
– where under-16s make up a significant proportion (more than 25%) of the audience (for example, advertorial content with an influencer that might have broad appeal but also a significant child audience).

The restriction will apply to HFSS advertisements that visually impact on children such as website, social media apps, games, outdoor advertisements, excluding audio only media  such as podcasts, streaming services, online only radio. For further details, refer to Proposed amendments to the HFSS branding guidance and HFSS Media Placement.

Present and future of regulations on advertising in the UK, EU, and Singapore

Overview of regulation
the UK The new rules (which will come into effect from October 2025) will prohibit ads for identifiable less healthy products (classified as HFSS) from being included in Ofcom-regulated TV services and ODPS between 5:30am and 9:00pm, and from being placed in paid-for space in online media at any time.
EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU) governs EU-wide coordination of national legislation on all audiovisual media — traditional TV broadcasts and on-demand services, and also contains specific rules to protect minors from advertisements of harmful products. The AVMSD imposes an obligation on Member States to encourage self- and co-regulation, which means the regulation is not necessarily mandatory for Member Nations. Media service providers should develop codes of conduct regarding audiovisual commercial communications accompanying or included in children’s programs of HFSS.
Singapore An advertising prohibition of product advertisements for the least healthy SSBs (i.e. those that receive the poorest front-of-pack label grade) on all local mass media platforms, including broadcast, print, out-of-home and online channels was enforced on the 10th Oct, 2019.
MOH TO INTRODUCE MEASURES TO REDUCE SUGAR INTAKE FROM PRE-PACKAGED SUGAR-SWEETENED BEVERAGES (Ministry Of Heath, Singapore)

Requirements on nutrient content claims such as “healthy” can be found in many countries including Japan and the US, but not many countries enforce advertising (prohibition/restriction) regulations for less healthy food and drink products. With various initiatives being taken worldwide to combat obesity, it is essential to continue paying attention to the labeling methods for nutritional information and the movements towards legal revisions.


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We issue monthly e-newsletters, which provide you with the latest updates on food labeling/regulations in Japan.
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Related Service

Research Services on Ingredients & Food Labeling -For the Japanese Market-
We verify the conformity of ingredients and additives with the standards for use in Japan based on specifications such as formulation lists. We also verify the conformity of the proposed labeling of ingredient names, nutrients, etc. with the labeling standards based on specifications such as formulation lists.

Proposed labeling revision of “Healthy” claim on foods in the US

On September 28, 2022, Food and Drug Administration (FDA) issued a proposed rule to update the definition of the nutrient content claim “healthy”, which was set in 1994. The existing definition has limits for total fat, saturated fat, cholesterol and sodium and to qualify, foods must also provide at least 10% of the Daily Value (DV) for one or more of the following nutrients: vitamin A, vitamin C, calcium, iron, protein and fiber. The FDA accepted public comments until December 28, 2022.

Background of the revision

The latest dietary guidelines in the US have emphasized balanced dietary patterns to consume nutrients rather than focusing on individual nutrients contained in foods. In other words, one of the reasons for this revision is that there is a discrepancy between the current definition of “healthy” and the latest concept of it.
Claims such as “healthy” are an important source of information that allows consumers to select healthier foods at a glance. Currently, more than 80 percent of Americans are estimated to exceed the recommended intake limits for added sugars, saturated fats, and sodium while consuming less in vegetables, fruits, and dairy products. To help consumers improve nutritional and dietary balance and reduce the burden of chronic diseases, the FDA is proposing the changes as a part of an effort to improve health equity in line with current nutritional science and dietary guidelines.

The framework for “healthy”

As a revised proposal, total fat and cholesterol are considered to be removed, and added sugars are to be added among the nutrients covered by the current standards. The proposed definition of “healthy” is based on the revised Nutrition Facts and current nutrition science and Federal dietary guidance, “the Dietary Guidelines for Americans, 2020-2025”, for consumers to maintain healthy dietary practices close to the recommended dietary standards.

Specifically, the proposed definition of “healthy” would require food products contain a certain amount of food from at least one of the food groups or subgroups recommended by “the Dietary Guidelines, 2020-2025” in order to be labeled “healthy”. Limits on added sugars, saturated fat and sodium are set based on Daily Value (DV).

For example, fruits and vegetables, grains, protein, dairy products, etc. must be contained in a certain amount or more, and raw, whole fruits and vegetables automatically qualify for use of the claim.
Also, foods that currently do not meet the “healthy” claim criteria may still meet the requirements under the revised definition. e.g. water, avocados, nuts and seeds, higher fat fish such as salmon, and certain oils In contrast, foods with current “healthy” claims such as white bread, highly sweetened yogurt, and highly sweetened cereal may not meet the proposed definition.

Proposed Criteria for Certain Food Groups and Sample Foods
Per Reference Amount Customarily Consumed (RACC)

Food GroupsFood Group Equivalent MinimumAdded Sugar LimitSodium LimitSaturated Fat Limit
Grains3/4 oz whole-grain equivalent5% DV (2.5 g)10% DV (230 mg)5% DV (1 g)
Dairy3/4 cup equivalent5% DV (2.5 g)10% DV (230 mg)10% DV (2 g)
Vegetable1/2 cup equivalent0% DV (0 g)10% DV (230 mg)5% DV (1 g)
Fruit product1/2 cup equivalent0% DV (0 g)10% DV (230 mg)5% DV (1 g)
Food Groups/Proteins (examples)Food Group Equivalent MinimumAdded Sugar LimitSodium LimitSaturated Fat Limit
Game meat1 ½ oz equivalent0% DV10% DV10% DV
Seafood1 oz equivalent0% DV10% DV10% DV
Nuts and seeds1 oz equivalent0% DV10% DV5% DV*

* Excluding saturated fat derived from nuts and seeds

Food Groups/Oils (examples)Food Group Equivalent MinimumAdded Sugar LimitSodium LimitSaturated Fat Limit
100% OilN/A0% DV0% DV20% of total fat
Oil-based SpreadsN/A0% DV5% DV20% of total fat
Oil-based Dressing*N/A2% DV5% DV20% of total fat

* Must contain at least 30% oil and saturated fat level of the oil must be ≤ 20 percent of total fat

Sample FoodsIndividual foodMixed productMeal
 
Amount of food groups required6-oz yogurt
(1 food group equivalent)*
1/8 cup dried fruit and 1/4 oz nuts
(At least 1/2 food group equivalent each from 2 different food groups)
1 oz salmon, 1/2 cup green beans, 3/4 oz brown rice
(At least 1 food group equivalent each from 3 different food groups)
Nutrients to Limit (no more than)**2 g saturated fat
230 mg sodium
2.5 g added sugar
1 g saturated fat***
230 mg sodium
0 g added sugar
4 g saturated fat
690 mg sodium
2.5 g added sugar

* A food group equivalent is the amount of a food group required
** Amounts based on percentage of the Daily Value for that nutrient
*** Saturated fat from nuts/seeds does not contribute to limit

“Healthy” symbol

Other than the above, the FDA has begun to conduct research on a symbol that industry can voluntarily use to label food products that meet the proposed “healthy” definition. Symbols may be particularly helpful for those with lower nutrition knowledge to identify foods that can be the foundation of a healthy eating pattern. The results of the surveys were published twice in May 2021 and March 2022 through notices in the Federal Register.
Public comments on this issue are expected to be solicited, so keep an eye on the future move on the revision.

[the draft “healthy” symbols]

References


Newsletter Signup

We issue monthly e-newsletters, which provide you with the latest updates on food labeling/regulations in Japan.
If you want to make sure to not miss any issue, please click below.

Related Service

Research Services on Ingredients & Food Labeling -For the Japanese Market-
We verify the conformity of ingredients and additives with the standards for use in Japan based on specifications such as formulation lists. We also verify the conformity of the proposed labeling of ingredient names, nutrients, etc. with the labeling standards based on specifications such as formulation lists.