More than a hundred years have passed since humanity came to be able to obtain food at any time thanks to technological advances in processing and distribution.
Since then, many systems to secure food safety have been established and we can now eat many foods with peace of mind.

In recent times however, while the concerns about safety became less prevalent (but still relevant) the general public interest and tastes in food became increasingly diverse, and a wide variety of food products have been created using new technologies in many parts of the world.

Accordingly, the labeling of such various products has become more complex, in terms of what ingredients are used and what substances are contained.
As a result, it has nowadays become more difficult to keep track of whether the labeling is appropriate or not.

Tackling with the simplification of labeling for food products is the starting point of our work, and we aim to make food labeling accessible to everyone, both for consumers and business operators.

Through our work, we hope to contribute to a society in which people can choose foods with higher quality and according to their tastes, based upon informed choices.

CEO　Hiroyuki Kawai