Author Archives: Hiroyuki Kawai

About Hiroyuki Kawai

Label bank Co., Ltd. CEO (Founder) Born in Japan. Working on solving various issues related to food labeling operations. Also regularly gives lectures for various organizations in Japan. Co-author of 'Latest edition: Guide book Food Labeling Law and related business practical points - from scratch (Japanese version only)' (DAI-ICHI HOKI CO., LTD/2019).

Comments invited comments about guideline draft of additive labeling for use of “non-use” (Japan)

The Consumer Affairs Agency started to invite comments (public comments) on “the guideline draft of additive labeling for use of ‘non-use’”on December 22, 2021. Since there are some changes in “Type items (draft) of non-use labeling of food additives that may cause misunderstandings” (discussion about the guideline of additive labeling for use of non-use) announced on November 18, 2021, I would like to organize them here.

Background of comment invitation

Firstly, here are the quotes from “objective of comment invitation” for a reconfirmation of the process that led to the formulation of the guidelines.

  • Article 9 of the Food Labeling Standard prohibits the use of words that contradict terms to be written on labeling or characters that mislead about contents, and the Food Labeling Standards Q&A indicates the interpretation of the article, but it does not show a comprehensive interpretation of the article’s regulations.
  • Food Labeling Standards Q&A indicating the labeling methods of “not added” for additives is ambiguous.
  • In some cases, labeling “not added” is more prominent in a primary display panel of a product than mandatory labeling items, and collective labeling frame, which should be seen, is not utilized. In light of the current situation, it was proposed that a new guideline be formulated to serve as a as a marker for whether a food additive is a prohibited labeling item stipulated in Article 9 of Food Labeling Standards or not.

Changes from the draft of the previous discussion (Nov. 18, 2021)

The main changes from the type items(draft) are as follows.

  • Consolidate indications that is considered highly likely to fall under the category of prohibited labeling items stipulated in Article 9 of Food Labeling Standards.
    (Deletion of “Indications that labeling that does not immediately fall under the provisions of Article 9, but may cause misunderstandings by consumers”)
  • Reorganization of the 11 type items into 10 type items by merging the former items (4) and (10).

The other changes are minor, such as modifying expressions and making examples more specific.

Indications that is considered highly likely to fall under the category of prohibited labeling items

In terms of “not added”, “non-use” labeling of food additives, the following 10 type items are indicated as “Indications that is considered highly likely to fall under the category of prohibited labeling items”. (Wording revised from the proposed type items are indicated in red)

Type item 1Mere “not added” labeling
e.g. labeling mere “not added”
(labeling mere “no added” without indicating the object is unclear what is not added.)
Type item 2Terms not stipulated in Food Labeling Standards
e.g. Using terms such as “no artificial sweeteners used”,etc. artificial, synthetic, chemical seasonings, natural, etc.
Type item 3Labeling on foods with use of additives not permitted by the regulation
e.g.1 Soft drink labeled “no sorbic acid used” *

* Use of sorbic acid in soft drinks violates standards for use
e.g.2 Food with a name specified in Appended Table 5 of Food Labeling Standards, when a specific additive is used, labeling as “not added”or “non-use” of additives that fall outside the definition of Schedule 3 of the Act
Type item 4Labeling on foods with food additives having same function / similar function
e.g.1 Labeling “no preservatives used” on foods with food additives other than preservatives for enhancing shelf life.
e.g.2 Labeling “no synthetic colouring used” on foods with coulouring in natural colouring
Type item 5Labeling on foods with ingredients having same function / similar function
e.g. 1 Labeling “no chemical seasonings used ” on foods with extracts containing amino acids as ingredients.
e.g. 2 Labeling ” No emulsifier used” on foods made from highly processed ingredients with emulsifying properties
(In the case where “non-use” labeling is present and  indications of ingredients with the same function / similar function is not present, there is a risk of misleading about the content as consumers may misunderstand that the function of the food is due to the function of another food.)
Type item 6Labeling associating with health and safety
e.g. 1 Labeling “not added ” or “non-use” for being good for health.
e.g. 2 Labeling “not added ” or “non-use” for being safe.
Type item 7Labeling associating with something other than health and safety
e.g. 1 Labeling “not added ” or “non-use” for good tastes.
e.g. 2 Labeling “no preservatives used, please consume as soon as possible”
No indication of “after opening the package” gives an impression that the food must be consumed earlier than its best before date.
e.g. 3 Labeling ” no Colouring used ” as the reason for the possibility of discoloration of the product
Type item 8Labeling on foods with use of additives not expected
e.g. 1 Labeling ” no Colouring used” on food usually sold with its original colour.
e.g. 2 Labeling “non-use of the additive” on foods of which use of the certain additive is uncommon among similar products and of which use of it is not expected by consumers (as an example of  consumers not expecting use of the additive,
-use of preservatives in mineral water
-use of colouring in mineral water
,etc.)
Type item 9Labeling on food with a processing aid or carry-over (or cannot be confirmed not to be used)
e.g. 1 Labeling ” no preservatives used” on a final product with a part of ingredients used containing preservative
e.g. 2 Labeling “notadded” or “non-use” with the indication that the verification of labeling is based only on the manufacturing process of the product manufacturer because the whole manufacturing process of each ingredient cannot be confirmed.
(As for labeling of food additives, confirmation of manufacturing and processing processes is needed.
There is a risk of misleading of the content if the labeling, which is even indication outside the collective labeling frame, is not based on the results of verification. )
Type item 10Excessive claims
e.g. 1 Labeling “non-use of XX” in prominent colour on many places of  a package of a product
e.g. 2 Labeling “not dded” in a big font beside “preservative, colouring” in a small size on foods with additives other than preservative and colouring used.

Regarding the review of labeling

This guideline draft includes the period of time needed for reviewing of labeling.

  • The transitional period would not be needed legally speaking since new specification to Article 9 is not needed to be added.
  • However, due to reasons such as ambiguity in Food Labeling Standards Q&A, which indicates the interpretation of Article 9, there is a possibility that labeling that is considered highly likely to fall under the prohibited items is being used.
  • Labeling must be reviewed for two years (until the end of March 2024).

The deadline of receiving comments is January 21, 2022. After revisions based on the results of the invitation of comments, the guidelines are expected to be announced as official guidelines by March 2022. Some revisions of related Food Labeling Standards and Fair Competition Code are expected in the future, but it would be easier to judge if reviewing your labels is necessary or not only with this guideline draft. Even though the related “non-use” labeling is not used on your product, looking through the related notifications would be helpful for considering labeling of food additives.

Reference

Regarding invitation of comments on “the guideline draft of additive labeling for use of ‘non-use’”(e-gov public comments)


Newsletter Signup

We issue monthly e-newsletters, which provide you with the latest updates on food labeling/regulations in Japan.
If you want to make sure to not miss any issue, please click below.

Related Service

Research Services on Ingredients & Food Labeling -For the Japanese Market-
We verify the conformity of ingredients and additives with the standards for use in Japan based on specifications such as formulation lists. We also verify the conformity of the proposed labeling of ingredient names, nutrients, etc. with the labeling standards based on specifications such as formulation lists.

Items by Types of Labeling for Non-use Additives (draft) announced (Japan)

On November 18, 2021, the Consumer Affairs Agency announced “Items by types of labeling for non-use additives (draft) that may cause misunderstandings” at the guidelines study group on non-use labeling of food additives. Below, I would like to summarize the outline of the proposal.

Background and purpose

The background for this is based on the summarization that “guidelines must be established to serve as a marker for whether a food additive is a prohibited item or not” in the “The Report on Discussion about the Labeling System for Food Additives (Draft)” published on February 27, 2020. The purpose is “to eliminate labeling such as “not added” that contradicts the content of the items to be labeled which is prohibited by Food Labeling Standards” or misleads the content of the product.

At this discussion meeting, proposals for items by types ① to ⑪ were presented, and the situation is now being examined to determine which of the following 11 items fall under two categories below as “labeling that may fall under the labeling prohibition stipulated in Article 9 of Food Labeling Standards.

(1) Labeling that may fall under the provisions of Article 9, Paragraph 1
(2) Labeling that does not immediately fall under the provisions of Article 9, Paragraph 1, but may cause misunderstandings by consumers.

Items by types (draft)

The following are the items by types ① to ⑪ shown as “Items by types of labeling for non-use additives (draft) that may cause misunderstandings”.

No. Summary Detail
Mere “not added” ‘What is “not added”‘ is unclear
e.g. Mere “not added” labeling
Terms not stipulated in Food Labeling Standards Terms used with “not added” or “non-use” is not specified in Food Labeling Standards
e.g. Use terms such as “non-use of artificial sweeteners”, artificial, synthetic, chemical seasonings, natural, etc.
The use of additives is not permitted by the regulation The use of additives is not permitted by the regulation for the certain foods
e.g. “No sorbic acid is used” in soft drinks* / Labeling as “not added” or “non-use” of additives on the food with a name specified in Appended Table 5 of Food Labeling Standards, while such additives make the food with the claim fall outside the definition specified in Schedule 3 of the Act
* Use of sorbic acid in soft drinks violates standards for use
Giving the impression that no additives are used at all Giving the impression that no additives are used at all, even though additives are used.
e.g. Labeling of “preservatives, colouring agent” with small font size on the side where “not added” is displayed with large font size (Additives are actually used except for preservatives and colouring agents)
Same function / similar function (additives) Other additives that have the same or similar functions as XX are used, while labeling “XX not added” and “non-use of XX”.
e.g. While labeling “no preservatives used”, using additives for the purpose of improving shelf-life/ While labeling “no synthetic colouring used”, using colouring in natural colouring
Same function / similar function (ingredients) Other ingredients that have the same or similar functions as XX are used, while labeling “XX not added” and “non-use of XX”.
e.g. While labeling that no chemical seasonings are used, using extracts containing amino acids as ingredients/ while labeling that no emulsifier is used, using ingredients with emulsifying properties such as egg yolk
Associating with health and safety Associating “not added” or “non-use” with health and safety terms.
e.g. Indicating “not added” or “non-use” as a reason for good health / Indicating “not added” or “non-use” as a reason for safety
Associating with something other than health and safety Other than health and safety, associating with best before/used by date, functions of additives, good taste, etc.
e.g. “non-use of preservative, please consume as soon as possible” / Labeling of no colouring as the reason for the possibility of discoloration of the product / Labeling of “not added” or “non-use” as the reason for good taste
Unexpected use of additives Consumers generally do not expect additives to be used in their food
e.g. Labeling of “no colouring” for foods that show their original colour / Labeling of non-use of an additive for a product that consumers do not expect to use the additive because similar products generally do not use the additives
Claims Using excessively “not added” or “non-use” characters, etc.
e.g. Indicating that “xx not used” multiple times in different locations /”xx not used” in larger letters or more prominent colours than the collective labeling column)
Processing aid, Carry-over Using as a processing aid or carry-over (or cannot be confirmed not to be used)
e.g. “No preservatives” is labeled on the final product, but preservatives are used in the ingredients/ It cannot be confirmed that no additives are used in the manufacturing process of the ingredients, so “not added” or “non-use” is labeled with a statement that it is limited to the company’s own manufacturing process.

Future notes

In “Confirmation of whether or not it falls under Article 9 of Food Labeling Standards (draft)”, ①②③⑤⑥⑦⑧⑨⑪ falls under category (1) above (may correspond to labeling prohibited items), and ④⑩ fall under category (2) above (risk of causing misunderstanding among consumers). “The details are organized respectively. The following is an excerpt of points to note regarding ② and ⑤⑥, ⑦⑧from “Details of labeling considered highly likely to cause misunderstanding among consumers” in the same document.

As [② Terms not stipulated in Food Labeling Standards], the term “no chemical seasoning” is expected to not allowed to be used. It is important to note that in principle, all additives must be labeled without differentiating between chemically synthesized and natural according to Food Labeling Standards, and the Deputy Director-General’s Notice does not allow the use of the word “natural” or similar expressions in the labeling of additives.

Regarding [⑤Same function / similar function (additives)] and [⑥Same function / similar function (ingredients)], it is important to note that a part of CODEX, “it is not allowed to claim if the substance has been substituted by another giving the food equivalent characteristics unless the nature of the substitution is clearly stated with equal prominence” is cited as background for the classification. Also, to what extent concrete examples will be added in the future will be a practical point.

[⑦Associating “not added” or “non-use” with health and safety terms] item by type is that “additives have been evaluated for safety and are allowed to be used by the government only if they are not likely to harm human health. Therefore, it is difficult for businesses to conduct their own scientific verification of health and safety and relate them to these terms”.

Finally, regarding the type [⑧ Other than health and safety, associating with best before/used by date, functions of additives, good taste, etc.], it is important to note that “there is a risk of misleading people into believing that the product is better or more advantageous than it actually is” if a causal relationship between the reason for its deliciousness and the fact that it is “non-use of additives” cannot be explained.

By the end of March 2022, it is expected that the publication of the guidelines, the revision of the related Food Labeling Standards Q&A, and the revision of the related Fair Competition Code will be announced, so it would be better to check the details of the materials mentioned here at first.


[Postscript December 13, 2021]

The main changes

  • Consolidated into “Labeling that is considered highly likely to fall under the prohibited labeling items specified in Article 9 of Food Labeling Standards”.
  • Out of the 11 items by types, the former ④ and ⑩ were integrated and reorganized into 10 items by types.

References


Newsletter Signup

We issue monthly e-newsletters, which provide you with the latest updates on food labeling/regulations in Japan.
If you want to make sure to not miss any issue, please click below.

Related Service

Research Services on Ingredients & Food Labeling -For the Japanese Market-
We verify the conformity of ingredients and additives with the standards for use in Japan based on specifications such as formulation lists. We also verify the conformity of the proposed labeling of ingredient names, nutrients, etc. with the labeling standards based on specifications such as formulation lists.